EDUCATION
EVENTS
GOLF OUTING
Ohio Landscape Association
9240 Broadview Road
Broadview Heights, OH 44147
440-717-0002
Toll Free: 800-335-6521
LOCATION
St. Michael’s Woodside
5025 East Mill Road
Broadview Heights, OH
COST
Members: FREE
Non Member: $30
(Non-members, we will call for your credit card payment)
Registration closes January 18th, 2018. Register online, via email, or call
the OLA at 1-800-335-6521
2017/2018 Meetings Sponsors
Names of Those Attending
Please provide first & last names for those attending, and separate names with a comma.
Company:
Company
Address:
State:
City:
Zipcode:
Phone #:
Contact:
Email:
As long as you view laborers as “warm bodies” that is who will show up to work for you. In
looking for quality help, you must start with the mindset that landscaping is a career. You
need to look for people who want to be creative, but who also want to work outside - not
in a cubicle, staring at a screen.

Our January meeting’s presenter will discuss traditional and non-traditional ideas for you to
start implementing when looking for your next star employee. In many scenarios, it might
seem like 2 out of 10 new hires are keepers. His goal is to help you start building a consistent
pipeline of winners. Some of the concepts he will discuss include;

Building Your Presence & Reputation: How your business is perceived in the local community
is what will it attract, repel, or have no impact on the quality of job candidates you see.
Are you known for what employees want: positive association, a compelling future and the
ability to contribute.

Solidifying Your Traditional Approach: It is smart to build an ongoing recruiting process
through traditional sources such as state and local government agencies, as well as
commercial sources like Craigslist, LandscapingJobs.com, etc. What’s even more important
is a having a consistent presence with compelling hiring ads.

Going where no one else is going: While this can be high risk, it can also be high reward.
He’ll  discuss alternate places to look for a dependable workforce, such as; notifying your
client base, using social media as an ongoing hiring ad campaign, initiating hiring
contests, using Webscape to build candidate lists, visiting Interfaith communities - such as
Hispanic churches - and more...

In the end, always keep in mind: Your growth plan is your employee’s career development
path. Join us January 25th at St. Michael’s Woodside to learn more.
REGISTRATION
EMERALD SPONSOR
AGENDA (JANUARY 25, 2018)
Registration & Networking: 6:00 pm to 7:00 pm
Includes food and cash bar.
Program: 7:00 pm to 9:00 pm
Quick Information
Sponsors
CONTINUING EDUCATION UNITS
2
Sponsorship Opportunities are now available for the 2017/2018
Meeting Schedule. For more information, call the OLA Offices at
440.717.0002, or email
info@ohiolandscapers.org.
OLA Meeting / Unconventional Sources for Finding New
Employees: January 25, 2018
: November 16, 2017
ABOUT OUR SPEAKER: WILLIAM EASTMAN / GROWTH CONSULTANT
Bill Eastman has been a Business Management Consultant with GreenMark
since 2016. Bill is also the Managing Partner of Intellectual Property at the
GrowthWorx - a business research and product development company
headquartered in Richmond, Virginia.

Bill brings to GreenMark 36 years in the consulting and training industry. Over
his career, he has assembled a library of best practices for growth oriented
companies looking to build a model of organizational excellence. The
gWORX team in collaboration with GreenMark Consulting Group and its
Landscape Business Success™ platform have developed a suite of business
best management practices for landscape-snow contractors to improve,
grow and increase their profits.
GOLD SPONSOR
BRONZE SPONSOR
SILVER SPONSOR